Big Tech has far too big an influence on people’s lives and how they perceive the world. Big Tech routinely censors those with views that they or their favoured political parties don’t agree with and this is going to be a continual problem until the internet becomes more decentralised than it is at present.

In the meantime however, there are some who are fighting back against Big Tech and one of those is the American comedian and political commentator Steven Crowder. His show Louder with Crowder, is suing Facebook for false advertising and unfair competition. The webpage of the Louder with Crowder show said:

The suit will be filed and publicly available this week. It will be filed in the U.S. District Court for the Northern District of California.

The causes of action under state law include unfair competition and false advertising.

The key remedy is injunctive relief (stop unfair/deceptive acts). We’re also seeking seven-figure monetary damages. The goal here is forcing honesty and clarity in policy application and enforcement.

Our broader point is that we are pro-business but anti-fraud. Facebook lured consumers and creators to spend money and provide data and views under the promise of not engaging in political, racial or religious bias in enforcing their policies, but they have done so both expressly and secretively, and hence, the suit.

This is going to be very interesting as it may well drag out into the public eye information about how Facebook censors content and why. I’m not a lawyer but I get the impression that Mr Crowder and his team are not taking this case lightly or without much thought but are gearing up for a proper fight with Facebook.

This is one case where I’m going to get the popcorn out while I follow it.